Category: Ireland

Internet users are being profiled and targeted by various online and digital business practices in a way that influences how they think. Examples include the use of targeted advertising or the manipulation of social media feeds (Facebook, YouTube, health apps, etc). This profiling and targeting leads to potentially dangerous social outcomes, such as changing voting decisions or manipulating moods. Susie Alegre carried out research to identify which country, legal basis, and fact pattern would be best suited to take a strategic case challenging these practices and push for adequate regulations to be put in place.

Susie Alegre completed the research in January 2021, publishing a summary report in English and Spanish to be shared with the wider field. Through the research, Susie identified a number of cases where arguments around freedom of thought and the right to mental integrity could enhance the legal analysis and standards of protection. She concluded that the issue of mental health websites sharing data for targeted advertising as an important fact pattern to start raising this issue, and submitted a legal opinion to support a case filed by Privacy International to the French Data Protection Agency in 2020. Following the completion of the research, Susie plans to continue follow up with organisations and contacts identified through the research to integrate freedom of thought arguments into other litigation.